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FCER News Release

For Immediate Release: August 16, 2007

Contact: Tom Blackett, APR

380 Wright Road, Norwalk, IA 50211 USA

Phone: 800-622-6309 or 515-981-9888

Fax: 515-981-9427 E-mail: teblackett@fcer.org

New FCER Service Helps Your Patients Keep in Touch with You

SiteBrandBuilder®, a new user-friendly web-based product that allows practitioners to build a web site conveniently and inexpensively, is now being offered by the Foundation for Chiropractic Education and Research. Developed by SiteBrandBuilder.com, this do-it-yourself web site builder features self-managed, professionally designed, next-generation technology and special tools that until recently were only available on more expensive custom-build sites.

“Today, it is important that a practitioner’s web-site visitors have a positive experience that will give them the opportunity to not only learn, but to build an emotional connection to your practice,” Vincent P. Lucido, DC, FCER President, said. “The new SiteBrandBuilder® helps you to develop your web site quickly and easily with information relevant to your practice, so your patients may connect with you at any time, 24/7,” he added.

SiteBrandBuilder® was developed for small businesses and especially targeted to health care practices. The online tool allows practitioners to choose a design template and insert their own artwork and logos, content and photographs to customize the look, feel and message for patients, potential patients, health care partners and business associates. Practitioners also can handily keep the web site fresh and current through maintenance – adding pages, changing content and images, at their convenience.

SiteBrandBuilder® provides a powerful tool that helps clinicians build an emotional connection by patients to their practice; gives patients the option to request an appointment or pay an invoice online 24/7; allows practitioners to post their own patient educational and self-help programs online; lets patients download information and forms to prepare for a first or other visit; and, presents the doctor with a convenient way to give clinical and procedural training for staff, from their home or office.

For additional information on SiteBrandBuilder®, go to http://www.fcer.org/html/sbb/yourweb.htm or contact Edward Payne, Data Services and Electronic Media at FCER, 800-622-6309.

FCER is the chiropractic profession’s oldest not-for-profit foundation, serving the profession since 1944. It is based in Norwalk, Iowa, and has as its mission to “Translate Research into Practice” by granting funds for research and producing practitioner and patient education materials including teleconferences, CDs, books, and pamphlets. FCER is developing the profession’s only Evidence-Based Resource Center. 

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