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Why Use a Newsletter?
It is proven that a
quality newsletter, personalized with your name and
office information, is one of the best ways of getting your name
in front of patients and potential patients. Given to individuals
who come into your office, the information lasts longer than the
visit. Delivered to the mailboxes of your community, people are
reminded of your services even when they have not recently
been to your office. Furthermore, a quality newsletter is passed
to one or more other people, multiplying its impact.
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"I have found the Chiropractic
HealthWays® newsletter to be the best marketing tool I
can use. Patients make appointments because of the articles
they read in the newsletter. The newsletter hits the right
spots and patients discuss what they read in the newsletters
when they come to my office. Subscribing to Chiropractic
HealthWays® keeps my name in front of the patient because
it is sent out on a regular basis."
— Dr. John Turner, IL (14-year
subscriber) |
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How Do I Use
Chiropractic HealthWays Newsletter?
There are multiple ways to use
Chiropractic HealthWays®
effectively. Here are just a few that your
colleagues use successfully:
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As handouts in your office
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Mailed with your statements
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Mailed to your patient base
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Mailed to insurance, legal, and health professionals and
community leaders
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In "blanket" mailings to the community at large
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Given at health fairs, expositions, and seminars
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Given as an insert in local "welcome wagon" distribution to
new residents
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Keys to an Effective
Newsletter
For any printed piece that
represents your chiropractic practice, you want it to place your
practice in the best possible light for maximum effectiveness. For a newsletter to be
effective, there are four keys. It must be:
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Factual
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Readable
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Attractive
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Relevant
FCER's Chiropractic
HealthWays® delivers on all four counts. It is factual because the
material is research-based. The news is accurate. It's just what
you would expect from the world's most prestigious chiropractic
research foundation. We do not report folk tales or half-truths
— only reliable facts that are consistent with current,
state-of-the-art chiropractic knowledge. Every word is
reviewed by leading clinical, educational, and scientific
advisors.
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"Chiropractic
HealthWays® newsletter gives our patients good, well
documented information, and keeps even those patients who
are inactive, connected to our office."
—Dr. Sharon Kaufman, CT
(16-yr. subscriber) |
It is readable
because it is written to be read by the layman, with technical
terms clearly explained. Dr. Michael Trainer, a 19-year
subscriber from Pennsylvania, says, "FCER's newsletter provides my
practice with current, pro-chiropractic information, and ideas
which are patient-oriented, easily understood and relevant to
their everyday lifestyle and problems."
It is attractive because it is
colorful, well illustrated, and printed in readable typefaces. And it is relevant
because the theme of each issue focuses on a health concern of
current interest. And because it is published bi-monthly, it is
always fresh. A 14-year subscriber from Illinois, Dr. John Turner,
states, "The newsletter hits the right spots and patients discuss
what they read in the newsletters when they come to my office."
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Why Use FCER's
Chiropractic
HealthWays® Newsletter?
For
two decades and counting, tens of thousands of health-conscious consumers
continue to find that Chiropractic HealthWays® is the best source of accurate information
on how chiropractic care contributes to their health and well
being. Readers count on Chiropractic HealthWays® for the best and most up-do-date information on health issues from
a chiropractic perspective.
Each
four-page issue
(8 1/2 x 11" each
page) is packed with helpful information and and tips
for overall health. The feature article in every issue deals with
such timely topics as:
In
addition to the feature article, every issue of Chiropractic HealthWays®
contains these popular features:
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Research
Review gives a capsule summary of recent research into
the effectiveness of chiropractic care for certain health
conditions |
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News & Views
spotlights several recently published articles on a
variety of health-related issues |
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Ask Your Doctor
answers important health questions from the perspective of
a practicing Doctor of Chiropractic |
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Why Not Write My Own
Newsletter?
In short, time and resources.
Being a practicing Doctor of Chiropractic, your expertise is the
best chiropractic health care possible. Why not take advantage of
FCER's expertise from over 20 years of publishing Chiropractic
HealthWays
and put us on your team? We have found that nearly everyone who begins to
publish their own newsletter stops after a short while because of
the time it takes to research, write, edit, format, find graphics,
print, label, and mail the piece. We take all of the drudgery
out of it for you and your staff. Honestly... do you and your
staff have the extra time it takes to do your own?
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"My use of the FCER
newsletter over the years has been especially helpful to
patients, as its format and content explains in detail all
information on specific conditions of a chiropractic nature
for the patient to follow. I find it an essential tool in
practice management."
—Dr. Robert Tennant, IN
(19-year subscriber) |
In addition, available
resources limit your ability to attractively produce a
newsletter. What stock of paper, how many colors, offset or quick
print--what can you afford to do? Because FCER publishes Chiropractic
HealthWays®
by the thousands, we do so with the quality that makes the
best impression for you.
Send An Insert
Best of all, Chiropractic
HealthWays® is still
YOUR newsletter. Your name and office information are
imprinted on each issue. If you have a special message or event to
publicize, or wish to send a calendar of events or a holiday
greeting, then simply create an
insert to give out or for us to mail with your newsletters.
The cost of sending an insert with your newsletters is only 20
cents for each person on your list, to cover the additional
handling and postage required.
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What About HIPAA1
and Privacy?
Good news! Use of Chiropractic
HealthWays® Newsletter DOES NOT violate HIPAA regulations in the
area of Marketing, even if the doctor’s name and practice
information are mentioned.
Material published by the Office
of Civil Rights (OCR) of the U.S. Department of Health and Human
Services states, "population-based activities in the areas of
health education or disease prevention" are not considered
marketing when they promote health in a general manner.
Consequently, the forwarding of Chiropractic HealthWays® to
your patient population is acceptable.
Further, OCR states that
Marketing prohibitions do not apply in circumstances where "a
covered entity describe[s] its products or services that are
provided by the covered entity to its patients..." Therefore,
a chiropractor can send a newsletter generally addressing health
issues and chiropractic treatment.
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How Do I Begin?
The first step in
subscribing to Chiropractic HealthWays® is to
download and send us
your order form, telling us:
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How you want your newsletter
personalized
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How many you need
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How you want to distribute it
to your patients - authorize FCER to either bulk-ship the entire
quantity to your office for your distribution, or handle all the details
for you and send it directly to your mailing list
If you have questions about
Chiropractic HealthWays®, Cheryl Huff, our Circulation Manager,
can help you. Call
Cheryl toll-free at 800-622-6309,
or e-mail her at cheryl@fcer.org.
She has the answer
for all your questions, and
will give you a price quote
based on quantity you need and whether we bulk-ship to you or mail directly to your list.
When you place your order for Chiropractic
HealthWays®,
Cheryl will work with you to get your imprint information,
including a photo or logo if you wish,
and
help you
submit your mailing
list if we mail directly.
Not Sure
Yet? Order a Trial Supply
Take a test drive of
Chiropractic HealthWays®. Use the
order form and order
a Trial Offer. All prices quoted on the order form are
complete. There are NO HIDDEN COSTS. When you give this
personalized newsletter to your former, current, and potential new
patients, you can do so with confidence that it will present you
and your practice in an ethical, professional manner. After all,
our name is on it too! And if you are not happy with a
subscription to Chiropractic HealthWays®, just cancel. It's that
easy. You can't lose.
Discover what thousands of
newsletter subscribers already know. Chiropractic
HealthWays® provides interesting, accurate, and timely
information that will truly have a positive impact on your
patient's health — and your practice.
Please contact us today.
1HIPAA
stands for the Health Insurance
Portability and Accountability Act passed by the United States
Congress, and administered by the Office of Civil Rights (OCR) for
the Department of Health and Human Services (HHS). For further
information, see the OCR HIPAA Privacy Guidance, December 3, 2002,
or the HHS web site at http://answers.hhs.gov/.
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